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…and make sure that your ESP migration is aligned with your annual event lifecycle So your business is ready to migrate and upgrade email marketing ESP. Your current platform…
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This is a deep dive into The Void. One of the five phases of the Annual Event Email Marketing Lifecycle. The Void is the stretch of time between the…
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It’s Thursday afternoon. Your manager pings you: “when is this email going out? “You say tomorrow, but you haven’t started, you’re fighting fires everywhere. You spend the rest of…
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The 5×5 Event Email Framework That Creates Memorable Experiences When you’re organising an event, sales feel like the biggest hurdle to overcome. You need to sell the tickets to…
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Make sure your campaigns are 100% ready to go Have you ever pressed SEND on an email only to immediately find a mistake? Despite having checked everything over and…
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but I disagree One “best practise” that I keep seeing for welcome emails is to ask the subscriber to move the email from the Promotion to the Primary tab…
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and adjust your expectations Some marketing is designed to disrupt your daily life and insert itself in your mind; think Barbie, the launch of Threads, and others before them.…
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not a groupchat When you open your inbox, you expect to see emails sent to you. Not to some group of people you don’t know, to you. You expect…
