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The 5×5 Event Email Framework That Creates Memorable Experiences When you’re organising an event, sales feel like the biggest hurdle to overcome. You need to sell the tickets to…
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Make sure your campaigns are 100% ready to go Have you ever pressed SEND on an email only to immediately find a mistake? Despite having checked everything over and…
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but I disagree One “best practise” that I keep seeing for welcome emails is to ask the subscriber to move the email from the Promotion to the Primary tab…
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it’s worth thinking about your business needs If you are like me and tend to go down the rabbit hole of research when faced with a decision to choose…
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and adjust your expectations Some marketing is designed to disrupt your daily life and insert itself in your mind; think Barbie, the launch of Threads, and others before them.…
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not a groupchat When you open your inbox, you expect to see emails sent to you. Not to some group of people you don’t know, to you. You expect…
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nor is it rocket science 🚀 It takes a lot of work to curate the right email for the right audience, making sure it is interesting and valuable for…
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A non-comprehensive starter guide What’s the goal? Before you start looking at data and metrics, ask yourself: What’s the point of email marketing for me? What am I trying…
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Why email marketing is important for small businesses I didn’t want to just throw my opinion at you, so I pulled together a list of benefits and reasons why…
