Here’re some idea to get you stared:
I am staring at my list of blog ideas and yet I have nothing to give.
Yesterday, I attended a pretty interesting webinar on deliverability, but I have nothing to say about it.
I have read several articles that I genuinely found interesting, yet nothing strikes inspiration.
Mind blank.
So what do I write about?
Let’s go meta and talk about what to talk about when you feel like you have nothing to say.
Go back to your goal
When you originally created a strategy for your newsletter, you set a goal – review that.
What can you share with your audience that helps you reach that goal?
Repurpose social media content
You don’t need to create original content every time. You can repurpose your social media content for your email marketing.
Take a post that worked well or that has an important message and convert it into an email. You can even link to the social media post itself to gain engagement.
Share resources from other sources
Who said you need to have all of the original ideas?
I read lots of email-related content on beehiiv, MailerLite and other platforms. There is nothing wrong with sharing what you read with your audience, chances are they’ll find it valuable too.
Really good Resource from beehiiv btw: Newsletter Writing 101
Share your own resources
So what if 5% of your audience has already seen your free resource? Send it to the rest of the list and remind them of this amazing thing you have.
Heck, send it again to those who have already seen it and ask how they found it.
Do a roundup
You have blogs and/or social media posts that you can share in your email.
Don’t worry about repeating yourself or that your subscribers have already seen it – no one pays that much attention to what we do (except us).
Most people don’t follow us on all our channels anyway, nor do they religiously read everything you post.
Group a bunch of themed or best-performing content and pop that into your newsletter.
Ask something
No, don’t go creating a full-on survey with multiple steps. Just ask them to do one thing, for example:
- Share your newsletter with a friend
- Share your newsletter online
- Hit reply and answer a question, like:
- What was your biggest struggle this week?
- What are you working on next?
- Recommend pet-friendly holiday destinations
- Rate your newsletter (use dynamic features for ease)
- Vote on a topic for your blog or next resource
Etc, etc, etc. You can be funny too, not everything needs to be serious.
Don’t send anything
It’s your newsletter, you don’t have to send anything if it doesn’t feel right.
Most importantly, don’t send “just anything” for the sake of it. It’s worse than waiting a few days until you’ve figured out something interesting and valuable to share.