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not a groupchat When you open your inbox, you expect to see emails sent to you. Not to some group of people you don’t know, to you. You expect…
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A non-comprehensive starter guide What’s the goal? Before you start looking at data and metrics, ask yourself: What’s the point of email marketing for me? What am I trying…
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Why email marketing is important for small businesses I didn’t want to just throw my opinion at you, so I pulled together a list of benefits and reasons why…
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Do you have what they want? Creating a form on your website that says “subscribe to my newsletter” is not enough to convince people that it’s worth giving their…
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You know when you’ve received a poorly designed email. You cringe in horror and struggle to find the will to read it. You simply move on to the next…
